About Arise
A small team that builds it and stays to run it.
Arise CRM is an AI operations partner based in Spring City, Utah. We built Arise for owner-led companies that want the whole business to run better: operations, communication, scheduling, follow-up, reporting, and marketing. Most have plans and software, but no one to make them work together. We build AI to support the people you already have, not to replace them.
Systems running today in Las Vegas, Kansas City, Baltimore, and Utah
Call to booked, automated
Intake and scheduling run on their own. The team focuses on other important work.
Hybar Windows & Doors
Every channel, one inbox
Support runs smoothly from one inbox. Nothing slips between channels.
Sherwood Pet Health
Med spa and online business, one system
Two businesses run from one system and one location.
KC Wellness
The team runs it. The owner sees it all.
The team handles communication. The owner sees everything.
Sanpete School of the Performing Arts
Who you'll work with
The people on your account.
No hand-off to a junior team. The people below are the people you'll talk to.
Brill Hernandez
Strategy lead · Founder & CEO
Brill leads strategy on every engagement. He has served as a CMO and as a CEO, and has worked inside other companies to lead marketing, streamline operations, set strategy, and open new business. He has been responsible for how a whole business runs, not one department. At Arise he runs the Roadmap and the Growth Partner work, and decides with you which leak to close next.
Brill started in film and photography in Los Angeles, then spent nine years in emergency medicine, the last three as a lieutenant paramedic in Johnson County, Kansas. He moved into marketing as vice president of marketing at Agent CRM and Branning Group, and has run Brill Hernández Media since 2019 and Arise since 2024.
- CEO: Founder & CEO of Arise (since 2024) and Brill Hernández Media (since 2019)
- Based in: Spring City, Utah
Pablo Zubeldia
Build and run · Cofounder & Chief AI Officer
Pablo builds and runs Arise systems: voice agents, inboxes, automations, and integrations. He also reviews Roadmap findings with clients.
Before Arise, Pablo was a statistician at Pentara Corporation, analyzing clinical trials and building AI workflow automations, after research roles at Washington University School of Medicine in St. Louis and Brigham Young University.
Aaron Gusa
Build and run · Cofounder & CTO
Aaron builds and runs Arise systems, from first setup to monthly management and support.
Aaron is a full-stack developer who founded Air & Ember, a software studio, in 2024. He builds in Python, JavaScript, Node, Go and Postgres, and holds a degree in Applied Technology.
Gene Libalib
Build and run · Front-End Developer & Lead Automation Engineer
Gene builds and runs Arise systems: CRM setups, workflows, automations, and AI integrations. He also builds the websites and landing pages for client accounts.
Before Arise, Gene worked in technical support for Dell, and as a front-end developer and NOC engineer. He builds in HTML, CSS, JavaScript, and PowerShell.
How we work
What you can expect from us.
Your team, backed up.
We don't build AI to replace people. We build it to take the repetitive steps off their plate, so they can focus on the work that needs them. And so the owner can see what's happening without asking.
The whole business, not one piece.
Operations, sales, service, admin, and marketing hand work to each other. We look at how it moves between them before we build anything.
Finished, not handed off.
We build on a platform we run every day, and we keep running it. You get a working system.
Straight answers.
If one Keystone system solves your problem, we'll say so. If we're not the right fit, we'll say that too. We report what happened, and if we estimate, we use your numbers and say it's an estimate.
Why Arise vs. others
One partner for the whole business.
Most companies hire an AI firm for operations and an agency for marketing. Nobody owns the handoffs between them. That's where time, work, and customers get lost.
| Typical AI consultancy | Typical marketing agency | Arise | |
|---|---|---|---|
| Scope | Operations and internal workflows | Ads, content, and campaigns | Operations, communication, sales, scheduling, reporting, and marketing together |
| First deliverable | Multi-week discovery and a report | A campaign launch | A Roadmap in 1 to 2 weeks, built to be acted on |
| Proof | Projected hours and savings | Clicks and impressions | What the system did: calls answered, appointments booked, conversations handled |
| Your team | Often framed around hours or roles removed | Usually outside the scope | AI takes the repetitive steps. Your team keeps the work that needs a person |
| Owner visibility | A report at the end | Campaign dashboards | One place to see conversations, bookings, and pipeline |
| Build | Custom software, custom timeline | Usually not included | Finished systems on a proven platform |
| After launch | Training, then handoff | Monthly reporting | We run it, train your team, and review results monthly |
Work with us
Book a Roadmap call.
30 minutes with Brill on how your business runs today and where time and work get lost. Spring City, Utah, working with companies across the US.
Book a Roadmap callOr call (435) 704-9207 · support@arisecrm.com